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Introduction
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Commercial advertisement is a concerted
effort to impress the ideas, attitudes and behavior
of users, so that advertising activities cause an appropriate
change in behavior and approach of people who are influenced
by the advertisement. In other words, advertisers, to
accomplish their marketing objectives, take advantage
of advertisement techniques and through consuming time
as well as budget they pursue, primarily, establishment
or development of a lucrative market.
In order to succeed in such objectives, in first step,
there is a need to consultancy or a group of consultants
who fully recognize the necessity for advertising, formulate
objectives and conduct accurate programs to provide
guidance for economic entities. Keeping in mind such
an attitude, Moballeghan Publishing and Advertising
Company was established in 1986. This Company, during
its operation has achieved to take long steps on various
scenes of advertisement industry.
Wide range activities of Moballeghan and exclusive facilities
at its disposal in different fields have turned it into
a unique company. This brochure outlines the activities
of Moballeghan Publishing and Advertising Company in
brief.
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