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Media Unit
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Concerning necessity of expert knowledge toward media engaged
in broadcasting advertisement, this unit conducts programming
and coordination with broadcasters to locate the most suitable
time for the advertisements. Furthermore, the unit while monitoring
the broadcast of advertisements provides scientific analysis
reports to assist clients in evaluation of their projects in
a comprehensive way.
The coordination made between clients and experts of the unit,
leads in optimum consumption of advertising budget, reduction
of media broadcasting expenses and efficiency of allocated budget
which ultimately brings about higher advertising impression.
The experts employ objective methods to understand and solve
marketing problems, collect and analyze market data. Since there
is an organized relation between Moballeghan Company and marketing
research unit of Moballeghan publishing department, all market
research analyses are normally referred to that unit to apply
its outcomes in programming level. |
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